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Real Truth About Trade Show Magic

Tullock, Eddie

L & L Publishing

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This is the real deal. Learn the real work on trade show magic from the legendary figure who literally invented the concept - Eddie Tullock.

Eddie has stopped traffic in trade show aisles for more than four decades with nothing more than a deck of cards and some powerful techniques - and now he shares it all with you. Of course, you'll learn the strong effects he uses to hold audiences spellbound but, what's more, you'll learn how to weave a client's sales message into your magic - and that's the real name of the game. Then, after the magic, Eddie sits down with guest host Michael Ammar to discuss just about everything you need to know about how to get into the demanding but lucrative world of trade show magic.

Even if you're not interested in working trade shows, the knowledge that Eddie imparts on this video, along with his bits of business and performing advice, is the voice of consummate experience - and you can't help but become a better magician as a result.

Volume One contains:

Timely Card To Wallet - A dead-easy card to wallet effect that will leave your spectators gasping while driving your client's sales message home; Eddie's Restricted Control; Eddie's Consummate Classic Force - Find out why Eddie is known as the 'King of the Classic Force' as he shares all of the secrets of his powerful and almost infallible technique of not just forcing a card one - but repeatedly - and on the same spectators.; Eddie's Technical Top Change; Slop Shuffle Deluxe; Busted Transpo - A wonderful effect featuring great comedy, a strong product tie-in and an ending that will take everyone by surprise.; Eddie's Easy Control; Eddie's Double Lift; The Double Lift Switch; A Change In The Hand - An indifferent card changes into a card previously called by the performer - while it's in the spectator's hand.; Blackjack Tullock-Style; Eddie's Breakthrough Shuffle - Done on the table or in the hands, even completely surrounded, this is one of the best false shuffles ever devised.; Stop It Now - A quickie that Eddie uses to get the audiences' attention and mention his client's name several times. Very strong - and very simple.; A Psychological Trick - A two-deck trick that uses human nature against the spectator for a stunning effect.; The Four And A Half Trick - Eddie's closer for his trade show routine. A socko finish and a final, strong sales message combined.

On Volume Two, watch and listen as Michael Ammar (no stranger to trade show performing either.) interviews Eddie and gets the real scoop on how to work this highly specialized venue. And, Eddie holds nothing back. Among the topics discussed:

Finding the Decision Maker; Marketing as Entertainment; Magician as Salesman; Turning the Crowd; Clarifying the Sales Message; Framing Your Pitch; How to Know When You're Ready; Logistics of Trade Show Work; Developing a Repertoire; Audience Management; Gathering a Crowd; Giveaways; Fee Structures; Safety Tips; The Performing Area; Training Your Voice; Client Loyalty; How To Dress; plus much more.

2-Volume Boxed Set.